Mind UK for World Mental Health Day 2022

Mind is a UK based mental health charity. For World Mental Health (October 10th) they wanted to create an illustrated graphic to use on social media, and potentially their website, to highlight the different groups of people they work with and support as a charity. The brief was to create something in my style - bright, colourful and sharable and to add copy to the illustration that was in a gentle and approachable tone.

what Mind UK had to say:

"20k likes on Instagram is really phenomenal for us, one of our best performing posts ever. And it’s done really really well on Twitter and Facebook too. So thank you again so much, we'd love to work with you more in the future."