LJI x Print Social for UNICEF Ukraine

In March of 2022 I was contacted by Print Social, a sustainable slow fashion company that collaborates with artists and designers and gives them a platform to launch their own merchandise sustainably while also going back to charity. The brief for this project was simple: create a design that could be sold through Print Social to raise money for Unicef and their humanitarian efforts in Ukraine. 

The turnaround window for this project was small, so I based the design off an old illustration and adapted it to include the colours of the Ukrainian flag. We wanted the collection to show the power of human connection in difficult times. 

As part of this project I also planned & directed a photo and video shoot of the merch to promote its launch and sale on social media.