Email Marketing for Creative Small Businesses: Prepare for Peak Season Now!
As peak sale season approaches, engaging our communities, customers and audiences and building connection early is at the top of every keen creative business owners mind. Unlike the constantly evolving algorithms of social media platforms, your email list offers a unique way connect with your audience, nurture them and build the kind of connection that will convert to sales in the right moment - you can get directly into their inboxes and offer them creative VALUE that doesn’t get filtered out by an algorithm or need to feature ‘trending sounds’.
If you’ve been overlooking your email list or not considering it’s potential as a space to build a solid connection with your community, now is the time to revive it and let your audience know about - and here is how you can do just that!..
(PS: keep reading to the end for a FREE trial of Flodesk + 50% off your first year!)
Why Email Marketing Matters for Your Creative Business
You ‘Own’ Audience:
Your email list is a tangible list of contacts that you have access to when you need it - and you have something you need that list to know about you can trust that the message will get delivered. While you can’t guarantee that every email will get opened or every link will get clicked, you can bet that your email ‘content’ will always get seen by a higher percentage of your overall audience that your social media posts.
Build Community and Create Conversions:
Email ‘content’ allows you to nurture a community around your unique creative point of view; you can really focus on providing value, sharing updates and letting people behind the scenes of your work without having to factor in trends, hashtags and algorithms. The kind of value builds trust and connection with your community and that in turn can convert into engaged, enthusiastic and loyal customers.
How to Grow Your Email List for Peak Sale Season
Define Your Audience and Goals
Before writing any emails, get clear about who your target audience is and what value you can provide them. Are you aiming to reach potential customers, collaborate with fellow creatives, or reconnect with past clients? Understanding your audience helps tailor your email content to really connect and makes creating that content easier for you. Clarity is key.
Strategize Your Email Campaigns
Develop a plan for email frequency and content based on that target audience profile you brainstormed. Do you want to do a weekly newsletters showcasing your latest offerings or monthly updates featuring exclusive offers and behind-the-scenes sneak peeks? You don't want to come across as spammy so always consider: what is the most value you can provide that will foster the right connection?
Create Lead Magnets That Invite the Right People In
Attract potential subscribers with valuable incentives such as downloadable resources, exclusive tipsheets, or freebies tailored to their interests. These lead magnets not only encourage sign-ups but also establish your authority in your niche. However, be really careful not to fall into the trap of creating a lead magnet for the sake of getting clicks and sign ups!!! Think about the people you want on your email list, what value can you provide for them? What can you create that speaks to them and connects with them while also showing off your work and what you do best?
Promote Your Email Sign-Up
Maximize visibility by featuring your email sign-up link across all all your platforms; put it in your social media bios, create a website pop-up, add it to the end of blog posts - consistently communicate the benefits of joining your email community to capture your ideal audience's attention.
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For seamless email list management and visually stunning newsletters, look no further than Flodesk. With its easy to use and super customisable email builder and flat monthly fee, Flodesk empowers you to design beautiful branded emails effortlessly. Join thousands of creatives (like me) who trust Flodesk and start your free trial today. Plus, using this link* you’ll also get 50% off your first year’s subscription when the trial ends.
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Sign-Up for the Creative Email Marketing Workshop
Ready to elevate your email marketing strategy? Sign up for our upcoming Creative Email Marketing workshop and get ready to create emails that land and connect this peak sale season! Join the waitlist now to secure your spot and take your email marketing efforts to new heights!
